Companies of all sizes have begun to openly support the LGBTQ community and its fight for equal rights. Sometimes it’s because the company was founded or is run by somebody within the community and other times it’s because the company just knows a good consumer marketing opportunity when they see it. Whatever the reason, you should consider purchasing from a few of these LGBTQ-friendly companies instead of from their competitors. Even if it’s more of a gimmick than anything else, supporting companies that in-turn support the LGBTQ community is a good idea. It shows companies that targeting a specific group within their market can work in a positive way to help raise awareness and support. In the end, companies that support the LGBTQ community are taking a business risk: some individuals who are against the LGBTQ community often threaten to stop buying from supportive companies. Don’t make those companies regret their decision. Thank them with your dollars. Read More
